Project: Pay With Points
Role: UX Architect
Deliverables: Wireframes, User Flow Diagrams, High-Fidelity Prototypes, Competitive Analyses
The Story: On BestBuy.com, one of the payment methods that a customer can use is an American Express® Membership Rewards® card. Best Buy and American Express wanted to enable customers with qualifying cards and points balances to burn accumulated points with these purchases, by just adding a few extra steps in checkout.
After a brief pilot period with American Express as the sole partner, Citi ThankYou® cards were enabled in the Pay With Points program, as well.
Further documentation for this project is available upon request.