On BestBuy.com, a customer can purchase a mobile phone. And until recently, Best Buy was also able to run a quick cellular account analysis, to help customers get the most for the dollars they spend on mobile–but this could only be done in store, with the help of a sales associate, using an internal sales tool.
In January 2017, BestBuy.com rolled out an online, customer-facing version of the Plan Recommender.
Role: UX Architect
Deliverables: Concept Designs, User Flow Diagrams, Prototypes, Annotated Wireframes
Tap to view some early concept exploration:
Or view a sample of wireframe annotation:
Further documentation for this project is available upon request.